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Social media overload: Quality over quantity

Social media overload: Quality over quantity

  We’ve all been there. Sat on your social media channel of choice, a post pops up from a person or brand. It’s the seventh time you’ve seen them post that day. You’re angry. *Unfollow*. Or how about this one. Every time you open Twitter or Facebook, you...

Creative copywriting: Hype v Storytelling

Creative copywriting: Hype v Storytelling

  We need to talk about copywriting. It’s so important for your company – regardless of what you hear about modern consumption of news and views. Last week we wrote about the increasing importance of video, and how good videography is so effective at driving brand engagement. And...

Video: Social media rocket fuel

Video: Rocket fuel for social media

  The way we digest content is constantly evolving. Trends develop, overwhelm the market and then fade away again. Social media is going nowhere fast, and has smashed the media industry, forcing it to develop new foundations from which to build upon. And at the very...

Orfi-media-blog-influencers-is-cashing-on-paid-ads-ok

Influencers: Is cashing in on paid ads okay?

  Influencers are becoming an increasingly accepted aspect of our social media lives. But is that a good thing? We’ve all seen knock-off celebs promoting teeth whitening strips and weight loss teas, but what you might not realise is these celebs – or influencers as they like...

Orfi-media-blog-partership-with-london-city-royals

Orfi Media in partnership with London City Royals

  Orfi Media are delighted to announce that they are working in partnership with London City Royals to help Britain’s newest professional basketball franchise to grow and develop their brand and digital presence. The Orfi team are working on a diverse brief to help deliver the Royals...

Orfi-media-blog-why-instagram-IGTV-isnt-doing-it-for-me

IGTV: What we think of Instagram’s new feature

  Instagram boasts 130 million active users and 58 photos are uploaded on average every second. So with such a massive share of the market, what more could the picture champs want? More. Always more. It was inevitable that Instagram HQ had something new up their sleeves...

Orfi-media-blog-love-island

Love Island: Marketing magic, toxic trap?

  I’m sure like rest of the UK you’ve been watching Love Island over the last eight weeks, right? If not then you’ve done well to avoid getting sucked into ITV’s most viewed programme of the year. It is addictive. I’ll be the first to make my opinion...