Brand Voice: Orfi Media’s Ultimate Guide
You might know what your company’s personality is. But does your audience?
It’s an important question, and often the answer is obscure.
For no matter how much time – and money – you’ve invested into setting your brand guidelines, goals and ethics, and regardless of how well you’ve internalised those standards in your staff,
communicating that message to people who owe no allegiance to your brand is a different kettle of fish.
There are different ways of achieving this. But the most simple is one that is regularly overlooked.
And that is your brand voice and personality.
It’s a common rule of social interaction that first impressions count.
So often in the 21st century a potential customer or client’s first impression of a brand comes online, either through social media or your website. And that’s why your brand voice is so important.
Whether it’s copywriting, graphics or video, the way you communicate to your audience conveys your brand’s personality.
Rather than telling people who you are and what you stand for, you’re showing it to them with your actions and attitudes. Get it right, and you’ll connect to your audience in a way that formal, corporate companies could never imagine.
At Orfi Media we make a living of defining and refining brand voice.
And because we’re such good people, we want to share that expertise.
That’s why we’ve put together our Ultimate Guide to Brand Voice.
Download our guide!We’ve ran through the simple steps we take when approaching a new project, and provide our best advice for how you can apply them to your business.
The number one tip we give is to establish your brand voice clearly and consistently – regardless of platform, or the person publishing the post.
If you have multiple people working on your social they have to stick to your guidelines. Make sure they do.
For more nuggets of wisdom, download our guide for free.
We hope that it’s of use – let us know!
Got any questions? Drop us a line at hello@orfimedia.com and we’ll be in touch ASAP!