Orfi Media x Lean Lunch

Orfi Media x Lean Lunch


We’re in the middle of executing our first major campaign for a client…

And we’re so excited with how it’s going!

Obviously members of the Orfi Media team have been involved in digital marketing for years now. But there’s something different, and so much more satisfying, about seeing the work from our own agency out there.

We’re working with sustainable food providers Lean Lunch to help them spread the word about their mission throughout Leeds, where they deliver lunches to the city’s workers.

It makes our job so much easier when a client has a really strong sense of identity, and that’s exactly the case with Lean Lunch.

They aim to provide people with delicious, nutritious lunches, countering the modern culture of fast food and supermarket meal deals. It’s also a massively important part of their business model and identity to be as sustainable as possible, meaning they responsibly source ingredients, use recycled, biodegradable packaging and deliver to most of their customers by bike.

What they needed was a plan for how to get that message out to the people of Leeds, to introduce people to this healthy, delicious option that could be brought straight to their door with no effort.

Delicious. Nutritious. Delivered. 👍 . We are passionate about making healthy food easy for work places in Leeds city centre. Yes that's right, we bring the food straight to your office, and it's all made fresh the very same morning! . We believe that eating healthy doesn't have to be boring. But don't take our word for it. Try out Lean Lunch and we're confident you'll agree! 🍴 . Dont forget we have our birthday discount this week! Just add the code 'birthday' at the checkout for your one off 25% discount.❤ Fancy finding out more? Check out our website in the bio above and feel free to send us a DM – we're a friendly bunch, especially when it comes to talking food! 🥗😍 . #healthy #healthyeating #healthylifestyle #nutrition #healthychoices #healthyliving #delicious #lunch #foodbox #mealdelivery #yorkshire #leedslife #leedsfood #leeds #instafood #foodstagram #foodpic #fresh #tasty #recipes #balancedeating

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So we put together a video showcasing exactly that: fresh produce, exotic flavours, passionate people.

On top of this, the team were offering 25% for a couple of weeks to celebrate their first birthday. So we came up with a social media campaign to utilise that video to get traction – a campaign that we started on Sunday night and that will continue through next week.

“Working with the team at Orfi Media has been fantastic, we love their enthusiastic, people-centred approach,” Lean Lunch founder Sat Mann says.

“We’ve had nothing but positive feedback on the video they produced for us, which was delivered with very tight timescales.

“I have no hesitation in recommending them to anyone wanting to work with a bunch of down-to-earth people who know what they are doing and work really hard.”

There’s no better feeling than receiving positive feedback on your work. We have more contracts and clients in the pipeline, and we’ll be making our first public moves with them soon too.

So check out Lean Lunch – especially if you’re reading from Leeds! – and keep your eyes peeled for more exciting Orfi Media projects coming soon!

Like what you see? Could you use some Orfi Media magic with your brand? Get in touch to see how we can help you at hello@orfimedia.com.

Andy Donley

Andy is the resident wordsmith at Orfi Media, coming off a career in journalism and writing that has seen him cover the Rio Olympics for BBC Sport and write on news, sport and tech for some of the country's most well-known publications.