Sports fans, collectively, are one of the largest captive audiences in the world. From basketball obsessives in America to Fijian rugby fans, people across the globe are brought together by sport more often than anything else. And that has only grown since the birth of the internet. Now...
Sport touches people’s lives like little else. People care about it. And they care about the individuals that provide the entertainment. Modern-day sportspeople have a unique opportunity to connect with their fans. Social media has broken down barriers in a way that would have seemed unimaginable...
One day not so long ago, three friends came to the conclusion that brands in this country, both business and personal, could be doing so much more to utilise social media as a marketing tool. Often with their online operations altogether. They realised that, between them,...