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Lean Lunch is a food company with a difference, delivering delicious, nutritious lunches to workers in Leeds city centre. They focus on providing healthy, wholesome, tasty food, while also committing to optimising their sustainability. With a clear brand identity already in place, Lean Lunch’s main aim in working with Orfi Media was spreading their message to wider audiences, which we worked to deliver through a promotional video and a social media strategy.
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We believed that a shareable short video would get people talking about both Lean Lunch, and the importance of nutritious lunches on work performance in general. To deliver this, we went along with the Lean Lunch team as they prepared and then delivered food for a conference in Leeds. We then used this footage to create two videos – one under a minute long with a written storyline designed to be shared easily on social, and a second longer vid incorporating interview material with the team telling the Lean Lunch story. Both focused heavily on the bright, vibrant colours of the ingredients and finished dishes, to give a visual impression of healthy, tasty food. We also conducted a full photo shoot at Lean Lunch’s event, sticking to the same focus on the vibrant, fresh ingredients and exciting meals.
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To unveil the promotional video, and to celebrate Lean Lunch’s first birthday, we took over their social media for a week. This was a three week contract – one week to plan, research and schedule; one week executing the campaign; the third creating a report that compiled best practice statistics on when and how Lean Lunch should post on social on a week by week basis. The campaign was successful by every available metric, and the learnings gleaned for the report are helping the team to continue from where Orfi left off.
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Working with Jonas and his team at Orfi Media has been fantastic, we love their enthusiastic people-centred approach. We've had nothing but positive feedback on the video they produced for us which was delivered with very tight timescales. I have no hesitation in recommending them to anyone wanting to work with a bunch of down-to-earth people who know what they are doing and work really hard.
leanlunch.com