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Hoops Connect
Branding | Social Media | UI/UX | Web & Mobile Development | Creative Content
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Hoops-Connect-by-Orfi-Media

THE PROJECT

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Hoops Connect was the first venture from the team behind Orfi Media, and is something of a passion project from founder Jonas Urbonas. A mobile app to help people find sporting opportunities and manage sports and fitness events, it started as a solution for Jonas to find basketball games when he moved to London, but grew into his first company, helping people all over the country to get active. Hoops is where the team cut their teeth as app techies, social media specialists, brand developers and digital marketers.

DEVELOPMENT

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The Hoops Connect app is a complex, intuitive piece of technology, and a major achievement for the Orfi tech team. As an organiser you create sports and fitness events to take payments, manage drop-outs through waiting lists and group chats, and create recurring events to reduce administration. As a participant you are shown events around the country on an Airbnb-style map dependent on your preferences, or can search for specific events. Making and maintaining the app has primed the team to offer tech solutions to clients, tied into a wider marketing package.

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HOOPS CONNECT EXPLAINED
Hoops-Connect-wordpress-website-design-by-Orfi-Media

BRANDING

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Hoops Connect was initially created to solve the problem of people struggling to manage their sports events and find people to play with – “no more jumping through hoops”. It quickly became a project with a much deeper social conscience as we realised the good we could do in encouraging people to get active. Our branding reflects that. The logo brings the two o’s together, in the way that sport brings people and communities together, and is supported by playful fonts and energetic colouring to replicate the fun nature of sport. We also designed a cartoon mascot, Hoople, to widen brand appeal to younger audiences.

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CREATIVE CONTENT

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We worked with elite sports stars such as Wales rugby star Mike Phillips to capture attention, and with people with inspirational stories, such as Jawahir Roble, the first woman to referee men’s football wearing a hijab in the country. Such campaigns as working with our ambassadors to educate followers’ sporting skills proved to be the most well received.

SOCIAL MEDIA MANAGEMENT

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A big part of achieving the brand identity we wanted was through content and social media. On social, a focus on uplifting stories and content to motivate and educate people helped us create a family friendly, charitable personality, and won us over 6000 followers across platforms.

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Hoops-Connect-social-media-management-twitter-by-Orfi-Media
Hoops-Connect-social-media-management-facebook-by-Orfi-Media
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