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Abraham Iwakun is a fitness competitor and personal trainer, who came to Orfi Media hoping to build his personal brand and to establish himself as an influencer. Both the size of his audience and the level of engagement were important for him to use as evidence of his impact when looking to secure sponsorship.
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Abraham wanted a minimalist, modern, impactful logo. However, it needed to be flexible to be used across all of Abraham’s interests: science, music and fitness. We took advantage of the fact his first name starts with an A to use a triangle as the main shape as it also represents his values. Triangles are used in symbolism to represent mind, body and spirit, which reflects Abraham’s approach to health, fitness and faith. The triangle is not fully connected to represent the fitness athlete’s constant strive for perfection.
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After discussing Abraham’s requirements, we put together a consultation package outlining what and when he should post. We advised him to focus his efforts on Instagram and YouTube, due to the aesthetic nature of his work, and taught him the best way to prepare photography and vlog pieces for the format. After this initial consultation we continued to give Abraham feedback and support on his channel.
I started my work as a social media influencer with the help of Orfi Media, and I was able to grow my followers organically with improved and increased interactions. The team helped build a well structured plan for creating content, they worked with me hand-in-hand to create schedules and easy to follow plans for each day, week and month. Not only that, they've absolutely nailed my personal logo! I would definitely recommend their services 100% to anyone looking to improve their social media presence and branding.
themuscleculture.com