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Social media overload: Quality over quantity

Social media overload: Quality over quantity

  We’ve all been there. Sat on your social media channel of choice, a post pops up from a person or brand. It’s the seventh time you’ve seen them post that day. You’re angry. *Unfollow*. Or how about this one. Every time you open Twitter or Facebook, you...

Creative copywriting: Hype v Storytelling

Creative copywriting: Hype v Storytelling

  We need to talk about copywriting. It’s so important for your company – regardless of what you hear about modern consumption of news and views. Last week we wrote about the increasing importance of video, and how good videography is so effective at driving brand engagement. And...

Video: Social media rocket fuel

Video: Rocket fuel for social media

  The way we digest content is constantly evolving. Trends develop, overwhelm the market and then fade away again. Social media is going nowhere fast, and has smashed the media industry, forcing it to develop new foundations from which to build upon. And at the very...