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Brigita Bonas Fitness
Branding | Social Media | Web Design & Development | Consultation
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THE CLIENT

Brigita Bonas is a social media influencer, bikini fitness competitor and personal trainer. When Orfi first started working with Brigita, she was an experienced personal trainer and gym bunny, but was just at the beginning of her competitive career and had no social media following to speak of. She wanted to build her following to increase awareness of her sport and her journey within it, with the hope of selling merchandise, gaining PT customers and potentially securing sponsorship through her social channels.

SOCIAL MEDIA

The key aspect of Brigita’s project was building a large, engaged social media following, to allow her to advertise her sport and her journey. We advised her to focus primarily on Instagram, due to the nature of her industry. By creating professional, aesthetically pleasing content and utilising our knowledge of exploiting the Instagram algorithm, we were able to create Brigita a new account and swiftly secure her followers. At last count, her following has now surpassed 30k followers.

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CREATIVE CONTENT

In order to quickly build her social media following, it was important to give potential audiences content that gave value. The Orfi team worked extensively on photo and video shoots with Brigita, securing visually impressive content for her Instagram channel. We also helped Brigita to craft guest blogs for outside channels, and filmed workout plans and tips, which were published by several different publications.

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WEB DESIGN & DEVELOPMENT

To showcase Brigita’s businesses and her fitness journey, we created a website that is slick, smooth and has clear brand continuity, integrating e-commerce for her self-designed bikinis as well as a blog for her thoughts and gallery showing her competing and modelling. We focused heavily on imagery to highlight the aesthetic nature of her industry, using minimalistic design principles to emphasise Brigita’s commitment to simple, clean living as a tool to achieve happiness. Sections telling Brigita’s story and the prominent positioning of her signature aim to give the site a personal touch.

 

BRIGITABONAS.COM

Brigita Bonas
Brigita Bonas, Founder

When I first started working with Orfi Media two years ago I had no idea what I was looking for. They gave me guidance into different social media formats and we experimented with what worked best for the fitness industry. It is never boring to work with the Orfi team – they’re brilliant, and often adapted to my busy schedule, or sacrificed ridiculous early mornings to get the first rays of sun for a photoshoot. And most importantly, they increased the organic reach of my content. Honestly, I would recommend Orfi Media to anyone interested in growing their audience and developing their brand.

brigitabonas.com